2020 Road to Rewards

Navigating Loyalty in a Pandemic

Since the first confirmed case of COVID-19 in the U.S. in January, our daily routines, habits, and expectations have been disrupted. So, how did the pandemic play into loyalty perceptions?  The 2020 Road to Rewards Report – Navigating Loyalty in a Pandemic, examines the dramatic shift in U.S. consumer preferences since last year’s report, highlights what they find valuable in their rewards programs at this point in time, and offers suggestions about how businesses can pivot their loyalty programs to successfully navigate the unprecedented times in which they find themselves.

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