Did you know 66% of consumers belong to loyalty programs offering fuel savings? Despite changing gas prices and economic fluctuations, consumers love to save on the cost of fuel and will seek out ways to do so. This is just one of the many findings from PDI’s newly released The Road to Rewards Report 2019: Mapping the Path to Loyalty Success.
The Road to Rewards 2019, an independent survey of the loyalty program landscape, is packed with actionable data and insights from consumers and retailers on the front lines of the marketplace. The fourth annual report published by PDI highlights how retailers are sitting on a proverbial goldmine of loyalty program insight, but have yet to make full use of the wealth of information revealed by the survey, detailing preferences, trends, opportunities and challenges in the loyalty market landscape.